Every year, many products are recalled because they pose a danger to consumer health. Sometimes the hazards posed are relatively minor and their causes are inadvertent. At other times, the hazards can be deadly and their causes are intentional. Despite bad publicity, costly lawsuits and, in far too few cases, jail time for company executives, the nightly news continues to carry stories of these intentional cases. It is easy, and even comforting, to believe that the companies responsible for knowingly unleashing deadly products on to consumers are isolated bad actors who can be punished and deterred by fines and stricter regulations. But what if that is not the case? And, if fines and regulations don’t serve as effective deterrents, will anything?